The Village Shops
European-Style Boutiques & Cafés in the Heart of Gatlinburg
Shop, Sip & Stroll Through Gatlinburg’s Most Charming Village
Nestled just off the Parkway in downtown Gatlinburg, The Village Shops transport visitors to a quaint European-style square filled with boutique stores, artisan shops, and cozy cafés. With its signature brick pathways, bubbling fountains, and Bavarian-inspired architecture, it’s one of the most photographed and beloved corners of the Smokies.
From handcrafted pottery and leather goods to fine art galleries and old-fashioned candy stores, each shop offers a glimpse into the local craftsmanship and creativity of the region. Don’t miss iconic stops like The Donut Friar, known for its irresistible pastries and cinnamon-sugar aroma that fills the air each morning.
Whether you’re sipping espresso, people-watching in the courtyard, or picking up keepsakes for home, The Village Shops are a must-stop blend of nostalgia, artistry, and Gatlinburg charm.
Information
Opening Hours
- Hours: 10 am–8 pm (hours vary by shop)
At a Glance
- Type of Experience: Boutique Shopping, Local Dining, Artisan Marketplace
- Best For: Families, Shoppers, Coffee Lovers, Strollers
- Top Season / Time to Visit: Year-round / Early mornings or late afternoons for relaxed browsing
The Essentials: What’s Here, What’s Nearby & Why You’ll Love It
From unforgettable resort experiences to must-see attractions just minutes away, here’s everything you need to know to plan your perfect The Village Shops. Dive into the fun, discover local favourites, and see why we love every minute of it.
What You'll Experience
Explore 25+ unique specialty shops and boutiques
Enjoy artisan coffee, chocolates, and baked goods
Browse handcrafted art, pottery, and local souvenirs
Indulge in legendary pastries from The Donut Friar
Stroll through charming cobblestone lanes and courtyardsAmenities & Features
Boutique stores and local artisan shops Cafés, sweet shops, and restaurants Scenic courtyard with fountains and benches Pet-friendly outdoor areas Convenient downtown parking nearby Open year-roundWhy We Love It
Fairytale atmosphere in the heart of Gatlinburg
A perfect mix of shopping, dining, and people-watching
Peaceful escape from the busy main strip One of the most Instagrammable spots downtownNearby Attractions
Ripley’s Aquarium of the Smokies – 0.4 mi Ole Smoky Candy Kitchen – 0.3 mi Gatlinburg SkyLift Park – 0.6 mi Great Smoky Mountains National Park Entrance – 1 miFrequently Asked Questions
Is there parking nearby?
Yes, several public and private parking lots are within walking distance of The Village Shops.
Are pets allowed?
Leashed pets are welcome in outdoor areas but may not be allowed inside certain shops.
What are the most popular stores?
The Donut Friar, The Cheese Cupboard, The Silver Tree, and Candle Cottage are local favorites.
When’s the best time to visit?
Early morning for coffee and pastries or late afternoon for a quieter shopping stroll.
What Guests Are Saying About the Attractions
Stay Close to the Adventure
When your Smoky Mountain adventure winds down, gather the family in our spacious large group cabins or treat yourself to the elegance of our 5 bedroom luxury cabins in pigeon forge — perfect for relaxing evenings together.Getting There from Smith Creek Resort
Route: Take US-321 S toward Gatlinburg. Once you reach downtown, turn onto Parkway — The Village Shops are located next to Pancake Pantry and easily walkable from the main strip.
Drive time: ~32 min
Wild Bear Falls Indoor Waterpark
915 Westgate Resorts Rd, Gatlinburg, TN 37738
